MK3503 — Social Media and Optimisation
Aims and Objectives
Jump Maniax would like to increase the number of online bookings, rather than customers calling up or coming in-store to purchase tickets. Jump Maniax would like customers to use the online methods of booking when possible. The online booking methods are great for a number of reasons, they allow for customers to be easily added to mailing lists and remarketing audiences, they free up time for staff as they don’t have to manually book customers in, the online methods allow for waiver integration and avoids the customer having to fill in paper waivers and they ultimately provide a better and quicker booking experience for the customer.
Based on the overarching goal, three SMART objectives have been created: