MK3503 — Email Campaigns

The email campaigns have been pushed out in stages in the run up to the summer holidays. The campaigns consist of different messages from providing information to customers then encouraging them to book with a discount further down the line. The three email campaigns will be sent out 1 per week starting 3 weeks prior to the children breaking up for summer.

Email number one

The first email campaign makes the target audience aware that summer is almost here, personalisation is used in the subject of the email and the preview text allows the audience to see that they get a free ice cold slush with every wristband which may make the customer click and open the email. The content contains some generic images and 4 popular deals, with a call to action button "even better deals await" which diverts the users to the website. Use the black dots to see the optimisation techniques used.

Email 1 subject
Email Campaign #1
  • Branded font "Gang of Three" font family.
  • Used across Jump Maniax website and other branded material.
  • Jump Maniax logo for brand repetition and brand enforcement
  • Keyword included within the email content
  • Call to action sending the traffic from the email to the website as aligned with the brand goals
  • Un-subscribe link from email for users to opt out
  • Images have been compressed for quicker load and render times on the emails
  • These images have also been optimised and compressed for better load and render times

Email number two

The second email serves the purpose of informing the target audience about the free slush with every wristband with call to actions to see all packages and then a further call to action to book specific packages advertised within the email content. The subject line and preview text are both personalised as this can help improve open rates from the email campaign, MacDonald (2021).

Email #2 Subject
Email Campaign #2
  • Branded font "Gang of Three" font family.
  • Used across Jump Maniax website and other branded material.
  • Jump Maniax logo for brand repetition and brand enforcement
  • Information on how to receive a free slush with your wristband
  • Call to action sending the traffic to the website to view all the packages available.
  • Call to action to allow users to book a specific package 
  • Un-subscribe link incase users want to opt-out

Email number Three

The third email which is to be released when schools break up for summer includes a discount code for 10% to encourage viewers to book tickets now and also features information regarding the packages, some park images and information about receiving a free slush. The images have been optimised and compressed for best render results and the subject has been personalised to improve open rates. Use the black dots to see all of the optimisation techniques used.

Email 1 subject
Email Campaign #3
  • Branded font "Gang of Three" font family.
  • Used across Jump Maniax website and other branded material.
  • Jump Maniax logo for brand repetition and brand enforcement
  • Image has been compressed and resized for fast load times
  • Discount code advertised to encourage users to book immediately
  • Call to action asking users to book now
  • Images have been compressed and re-sized for best rendering results.
  • Call to action sending users to the website to see all of the packages available
  • Unsubscribe link for users to opt-out of email marketing communications

Does It Serve Its Purpose?

The email campaigns do serve their intended purpose. They make customers aware of the deals running throughout summer and they also make people aware of the promotions currently running. The email stand out and are designed with the user in mind, the subject is personalised to help with improving the open rates.

How Would You Do it Differently?

The next email campaigns will be set up with triggers and will send based on what people view and do on the website, when certain content is looked at, or added to basket, emails will automatically be triggered to be sent out, increasing the traffic to the website. Happy birthday emails will be sent to customers who we have stored data on the birthday. For the next email campaigns I would also embed some video content for users to view within the email and segment the audience beforehand to send the correct content to the correct people.