MK3503 — Social Media Graphics

These graphics have been created to use on social media in paid and organic promotions in the run up to the summer holidays. They have been optimised in a number of ways in order to get the best results possible. Click on the black dots to see optimisation techniques used.

  • Branded font "Gang of Three" font family.
  • Used across Jump Maniax website and other branded material.
  • Jump Maniax branded colours.
  • Used in logo and website.
  • Jump Maniax logo.
  • Brand repetition, used in most marketing materials.
  • Call to action website link.
  • Call to action social media icons.
  • The same bright, vibrant yellow as used in the logo.
  • Graphics are 1200px x 1200px, making them the ideal size for Instagram and Facebook combined.
  • The graphic has been compressed making it less than 1mb in file size.
  • Image 'alt' tags have been optimised with Keywords to help with the overall SEO.
  • Branded font "Gang of Three" font family.
  • Used across Jump Maniax website and other branded material.
  • Jump Maniax branded colours.
  • Used in logo and website.
  • Jump Maniax logo.
  • Brand repetition, used in most marketing materials.
  • Graphics are 1200px x 1200px, making them the ideal size for Instagram and Facebook combined.
  • The graphic has been compressed making it less than 1mb in file size.
  • Image 'alt' tags have been optimised with Keywords to help with the overall SEO.
  • Branded font "Gang of Three" font family.
  • Used across Jump Maniax website and other branded material.
  • Jump Maniax branded colours.
  • Used in logo and website.
  • Jump Maniax logo.
  • Brand repetition, used in most marketing materials.
  • Call to action website link.
  • Call to action social media icons.
  • Graphics are 1200px x 1200px, making them the ideal size for Instagram and Facebook combined.
  • The graphic has been compressed making it less than 1mb in file size.
  • Image 'alt' tags have been optimised with Keywords to help with the overall SEO.
  • Branded font "Gang of Three" font family.
  • Used across Jump Maniax website and other branded material.
  • Jump Maniax branded colours.
  • Used in logo and website.
  • Jump Maniax logo.
  • Brand repetition, used in most marketing materials.
  • Graphics are 1200px x 1200px, making them the ideal size for Instagram and Facebook combined.
  • The graphic has been compressed making it less than 1mb in file size.
  • Image 'alt' tags have been optimised with Keywords to help with the overall SEO.
  • Social Media and Website call to action.

Optimisation Techniques

The social graphics have been created 1200px x 1200px making them square, perfect when using for Instagram and Facebook feed and also for Facebook paid Ads, Olafson (2022).

The image is less than 1mb which is recommended for social media posts and will also help when using the images on the website for faster load times and better SEO, Biroscak (2019). Bright Vibrant images to promote summer holidays as used by competitors such as Flipout, Blackpool Zoo and Blackpool pleasure beach.

The alt tags of the images have been optimised with keywords to help the SERP position of the images.

The brand font has been used for all graphics, keeping the consistency throughout the designs.

Jump Maniax bright vibrant colours have been used throughout the designs to catch attention and stand out amongst all the other posts in peoples feed.

Relevant hashtags have been used within the posts to help them reach the correct audience, hashtags such as #summer #summerholidays #summer22 #summer2022 #summerishere #summerfun #schoolsout #schoolsoutforsummer - (Best Hashtags, no date).

Content Schedule

The content schedule shows when the organic posts will be published across Instagram and Facebook. The content schedule is based on information and reccomendations from Meta Business Suite, (Meta Business Suite, 2022). Click on the image below to enlarge.

Does It Serve Its Purpose?

The content serves its intended purpose because it generates brand awareness on social media about what is happening at Jump Maniax during the summer holidays. They are designed to stand out on social media amongst the competition and gain traffic to the website, the images do stand out and catch your eye immediately which was the intended purpose when designing.

How Would You Do it Differently?

For the next campaign, the images will contain more information about the summer holidays and will show more of the perks of coming to Jump Maniax for the summer holidays. They should be created firstly by identifying the message and then with the intended purpose of portraying the message to the audience in a fun and visually appealing way.